Game development begins with destroying Girls' Frontline.

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"Oh, you're showing me this video? The technique is almost identical to mine."

"That's it? Look, look, he's not even as good as me."

"No, at least find me a proper guide! The people in this video are even worse than me. What am I supposed to learn from them?"

"what?"

"This is a slice of President Lin's footage!?"

"Really?!"

"No, no, no, I didn't say Mr. Lin was a good cook!!!"

"Oh dear, you little devils! Don't get me into trouble!!"

"No, wait a minute!! Holy crap, my manager messaged me! Telling me to watch my words!!!"

"Don't mess with me!! We still need to talk to General Manager Lin when we get our year-end bonuses!!"

Apart from this slice.

Zisu also had a battle that made her famous, which was related to Xinghuo's year-end bonus.

As Spark has become increasingly popular in recent years, the way Spark distributes its year-end bonuses has become a running joke on the internet.

Basically, at the end of each year, everyone goes to the rows of offices to collect their year-end bonus.

This started as a tradition, but later, as more and more people joined Xinghuo, and due to the need for masks, it changed.

This year it was forced to be cancelled.

However, it's true that everyone receives a greeting card written by Lin Li along with their year-end bonus.

Lin Li would write separate New Year's greetings for some people he remembered, while for those he didn't remember, he would write more ordinary New Year's greetings.

It tastes like purple pastry.

That was the New Year's greeting I received.

"Wishing Zisu and her little crispy pork all the best. May your live stream be incredibly popular in the new year, and may your voice acting career reach new heights, with more unforgettable roles coming your way."

Most importantly, may you smile as sweetly every day as you do today, and may your life be as colorful as a jelly bean!

To be honest, when Zisu received this congratulatory message, she was almost as happy as when she received her year-end bonus.

You could even say it's more exciting.

After all, it was Lin Li who wrote this congratulatory message, not someone else.

Moreover, it is clear that this congratulatory message was indeed written by Lin Li himself.

When Zi Su brought up this congratulatory message during her live stream, it boosted her viewership again, and many of her fans felt proud of it.

In fact, Zi Su was not the only one who displayed Lin Li's handwritten New Year's greetings this Spring Festival.

Some of the more popular voice actors under Spark also received it.

However, some voice actors showcased their work, while others considered it a relatively private matter and did not share it.

And it's not just limited to China.

Some overseas voice actors who have collaborated extensively with Spark, mainly those who have their own programs on the Spark channel, also received greeting cards.

During that period, there were even dedicated video editors who would compile together the reactions of voice actors to receiving greeting cards from different programs.

To be honest, judging from these greeting cards...

Lin Li didn't write them in batches; rather, he mentioned at least what the other person had done last year for each one.

However, those inside Xinghuo mostly offered their blessings in their own tone, while those outside Xinghuo mainly expressed their gratitude to Xinghuo.

of course there are exceptions.

For example, the greeting cards that Satomi Ishihara and Yui Aragaki received were written in a friendly tone.

This casually made greeting card actually helped the two of them a lot.

Satomi Ishihara even mentioned in a conversation with a reporter that the greeting card that President Lin sends her every year is like a talisman, and she always carries it with her.

That's absolutely true.

Although Lin Li is often seen by the public as just an ordinary company boss.

In Japan, however, whether in the business world or the entertainment industry, Lin Li's identity can be described as that of a bona fide capitalist.

Satomi Ishihara and Yui Aragaki both gained a magical amulet within the Japanese entertainment industry because of their endorsement of Spark.

The simplest example is that when gossip media reports gossip about the two of them, they are more careful and may even send them a message in advance.

After all, these two really did know "big shots".

As a result, the numerous greeting cards have even come to have a somewhat sacred meaning in the Japanese entertainment industry; for example, some members of Nogizaka46 also receive greeting cards.

That guy, the people who receive the greeting card, even his fans, will be happy for him.

They think their idol knows a big shot, and who knows when that might come in handy.

It's said that in the industry, Lin Li is a bit like a succubus, getting along well with everyone wherever he goes.

But those who truly know Lin Li will say that it's only because Lin Li is so popular that he wrote such a large number of greeting cards; that's not something an ordinary person could do.

Hmm... I seem to have gone a bit off-topic.

all in all.

Then again.

Zisu actually mustered up her courage today.

Firstly, she wanted to express her gratitude for the numerous greeting cards she had received, and secondly, she was also trying to boost her online traffic.

Initially, her plan was to chat with Lin Li, which would give her something to talk about during the live stream.

But I didn't expect it.

Lin Li seemed to be in a good mood today, so Zi Su took advantage of the situation.

"Wait a minute, I have a live stream of the Spark Reset Game Festival starting right next to me. Mr. Lin, are you free?"

Chapter 546 The Fox Borrows the Tiger's Power

This has been a key focus of Xinghuo's publicity efforts during this period.

The Reset Game Festival was definitely the key operational activity for the Spark Platform's operations department throughout March.

Since 16, Spark has developed a complete system for how to promote and publicize such large-scale events.

Internally, for events like this, a specific topic is usually assigned to Xinghuo's current full-scale publicity and distribution channels.

Includes spin-off programs from four regions.

Just like the Fall Guys-themed program "I Am a Big Player" that Lin Lilu just recorded, it belongs to the tail end of the Fall Guys promotion.

For example, this time the game festival has been reset.

Sakura Studios' flagship program, "Maze Challenger," produced a nostalgic-themed maze episode.

This retro-themed maze not only recreates scenes and level designs from classic games, but also invites many well-known game streamers and players to participate in the challenge.

The North American Game Night program also produced a special "Reset Game Festival Special".

Several classic game developers were invited to talk about the interesting things that happened during the game development process, as well as the interesting things that happened with Spark Remastered Studio when they worked on remastering games.

Meanwhile, in the country, the Remastered Games Festival has officially begun.

The official Weibo, WeChat official account, Bilibili account, and other channels of the Spark platform also launched special content on the "Reset Game Festival".

Further down the line, the artists and voice actors who collaborated with them also received requests to conduct promotional activities during the live streams during this period.

These are internal.

Externally, Spark also has a large number of partners.

Generally, when Xinghuo wants to promote an event, it inserts advertisements into its own programs and live streams, and then officially segments these advertisements.

Because these clips have a certain variety show element, and some shows can even be very funny when they're just advertising.

Therefore, this kind of combination of traditional advertising and segmentation will be more effective in external communication.

These clips will be released on Douyin first.

Finally, based on Douyin's data, a second round of distribution was conducted according to the click-through rate and conversion rate of different user groups.

The second round of distribution goes to video websites like Bilibili and YouTube.

Finally, these clips are combined with promotional PVs, videos, program episodes, and updates from the voice actors' Weibo and other personal social media accounts, along with a giveaway.

This is then combined with homepage ads and discount promotions within the Spark platform.

This is a complete Spark Marketing process.

The Spark platform's operations department is already very familiar with the entire process, so Lin Li hardly needs to worry about anything.

On the contrary, Lin Li would occasionally check on the external publicity, since it could be said that this was the peak period for Spark and Steam to compete for the market.

Take, for example, this live Fall Guys show.

Lin Li's participation in the recording is likely limited to one episode, which will only be released for less than half an hour.

However, this half hour, plus the behind-the-scenes footage, if cut into segments, can at least cover half a month's worth of promotion on Douyin and Bilibili.

The same is true.

As an employee of Xingchen Voice Actor Company and a voice actress with a certain level of popularity, Zi Su naturally received a live streaming assignment.

However, after saying this, Zi Su was actually a little uneasy.

Despite her lively and cheerful demeanor in the live stream, she only invited me with the mindset that whether the deal went through or not, it would still generate traffic.

But once I actually said it, my heart started pounding uncontrollably.

The main issue is that the timing is indeed very delicate.

The previous program had just finished recording, and there were people all around watching. Several anchors even heard what she was saying.

His eyes widened in shock.

The surrounding whispers began almost simultaneously.

"Holy crap, what is she saying?!"

"She actually dared to let President Lin open the show for her."

"Wow, that's awesome! So brave!"

Compared to her, am I being petty by asking for her autograph?

So, Zi Su, who initially thought it was nothing, became a little timid after thinking about it carefully after speaking.

Lin Li was slightly taken aback, then smiled.

"Reset the game festival livestream? I remember that event started this afternoon."

Zi Su nodded quickly.

"Yes, yes, yes! It starts at 3 PM."

Lin Li hesitated for a moment, then raised his hand to look at his wristwatch.

"There's enough time, but..."

Lin Li deliberately dragged out his tone.

"I can only give a brief opening, and it won't be very effective. You can't criticize me behind my back."

Upon hearing this, Zi Su's eyes immediately lit up.

"Don't worry, Mr. Lin! Just standing there, your presence is enough!"

Lin Li was amused by her words and shook his head.

"Alright, since you've put it that way, I'll go and support you."

Lin Li's schedule this afternoon was indeed quite relaxed, and in addition, Zi Su was, to some extent, an employee of his own company.

If I can lend a hand, I will.