Game development begins with destroying Girls' Frontline.

Page 686

Meanwhile, the players are wondering how many games they will actually get.

EPIC, however, simply cannot understand this.

Because of the game giveaway.

They started in October of last year.

The effect has remained the same.

But when Xinghuo did it, it was completely different.

Lin Li was well aware of the reason for this outcome.

Just two words.

concentrated.

Everyone knows the story of the broken chopsticks.

Instead of giving away two games a week, why not give away 10 blockbuster titles once a year?

The cost is not only lower.

The results will be completely different. With the former, even if two games are given away every week, many players still won't download EPIC.

It's possible that they might not like the game being given away this week, or they might feel that they've already bought the game on Steam. More directly, it could simply be laziness.

The reason for this is simple: EPIC is not providing enough stimulation.

Doing promotions is like using your fist.

If you're sending 30 yuan to a user, you have to be careful when you send it out to make it effective.

One dollar a day for 30 days.

It's a one-time payment of 30, paid over one day.

The latter is clearly more impactful.

What Spark did at this carnival was essentially this: if you don't want one game they give away, how are you supposed to have a chance to win a dozen games?

And it's a draw, not a free gift.

So, has EPIC realized that it needs to clench its fist before punching?

Actually, it was conscious.

However, EPIC did not do that.

The reason is that EPIC doesn't have enough strong first-party titles and exclusive blockbusters to keep players engaged.

Giving away a lot of games at once can indeed increase the number of players significantly in a short period of time.

However, after the event, players didn't stay.

That's why EPIC chose to send a little bit every week. Although the effect wasn't that great, at least it kept people engaged.

However, Xinghuo is exactly the opposite.

Spark has a large number of first-party titles, as well as a small number of high-quality exclusive titles.

Independent masterpieces such as "The Scroll of Taiwu", "Hades" and "The Wandering Earth".

PC titles from Japanese developers, such as Sekiro, Monster Hunter, and Final Fantasy.

Ubisoft's classic games such as Assassin's Creed and Horizon Zero Dawn.

There are also a series of remastered games such as Heroes of Might and Magic and God of War.

The lineup that has been built up little by little is like a large net, enough to keep the players who have increased their profits.

This is also why Lin Li dares to spend money recklessly.

They're burning money to buy market share.

In China, this has basically become a formula.

While Wang Tianyi was sitting in the movie theater waiting for the live broadcast to begin.

a long distance away.

Japan, Tokyo Dome

Spark's temporary operations department on the eve of the event.

The air was thick with a fiery atmosphere.

Various equipment and lights flickered in front of the spacious control panel.

Behind the control room, the makeshift office area made up of a dozen tables was packed with people, and you had to shout to be heard.

Han Xiangqiao, the person in charge of the campfire studio, was standing at the very front. She had completely lost her usual gentle and elegant demeanor and instead looked like a general.

He kept issuing orders.

"Status of each online server"

"Bilibili is normal, NCNC is normal, YouTube is normal, and the official page is normal."

"Very good, report the number of people online globally."

"The number of online users has exceeded ten million!!"

"Operations Department! Distribute the posters!! Are you ready for the first round of the lucky draw?"

"We're still preparing."

"Where's the marketing?! Another round of platform ad pushes, and an extra round of SMS reminders for the Japanese market!! Damn it, where are all those FGO fans? Why aren't they online yet?"

"It's been sent!"

"Play an announcement two minutes early to get the fans watching the live stream on edge—the event is about to begin!!"

"Yes!"

"The number of online users has exceeded 1200 million!"

"You're talking nonsense about 1200 million. Report 1500 million instead."

"Yes!!"

"Have the guys at Spark America contact our guests one last time and release another preview."

"Why are there only two trending topics on Weibo in China? Wasn't there another one before?"

"Another round of character notification voice lines will be released in Japan and China!!"

If you only look at the scene...

This doesn't really look like the backstage area of ​​a performance; it's more like a battle command center.

Dozens of staff members.

This serves as the central hub, controlling the global, real-time dissemination of the entire event.

This chaos will continue until the event ends.

Their goal was to attract more people to the event.

The era when good wine needs no bush is over.

When the cost of an event is fixed, the greater the impact, the greater the benefits for Spark and Bonfire Studio.

of course.

The broadcast of "Night of Sparks" came to an end.

As Lin Li walked slowly onto the stage to the sound of upbeat background music.

Their workload has decreased somewhat.

"President Lin, President Lin is coming on stage!"

"Holy crap, 1600 million across all platforms!"

"President Lin is really popular... Wait, why didn't you notify me when it reached 1500 million? Publicity, posters, posters!! Hurry up!"

Stepping in the lamplight.

Lin Li, who stepped onto the stage, was clearly unaware of the chaotic publicity and coordination offstage.

to be frank.

Since 16, Lin Li has appeared on such a large stage several times.

Lin Li himself was initially a little nervous.

Now, it's as common as eating and sleeping.

Even so, when he went up on stage and heard the boundless cheers that sounded like a tsunami, Lin Li was still somewhat surprised.

reason?

There may be many factors, but the T-shirt he's wearing, themed around an Eastern fantasy world, definitely adds a significant element to his appeal.

Before this year's carnival.

Spark has already confirmed that after the carnival, they will hold an Eastern global music tour.

In addition, Lin Li was wearing a T-shirt.

All of this was the groundwork laid.

This has given many players, especially those from Touhou Project, a vague sense of what's going on.

After Lin Li took office.

Waved gently.

Countless cheers erupted from the audience.

Good evening, everyone.

"Dear online friends, whether it's morning, noon, or evening, no matter what time zone you are in, please accept my blessings."

Hello, world!

Lin Li used Japanese in the first of his two sentences because most of the audience members were Japanese players.

Chapter 278 The Devil Is in the Details

The second sentence was in Chinese.

This was accompanied by subtitles on the large screen behind them.

It's quite strange, but when Lin Li spoke Japanese in the first half, the cheers from the audience were loud, but not that loud.

When the second half of the sentence was spoken in Chinese, there was a lot of cheering.

This is mainly because most of the time these players hear Lin Li's voice in Chinese, and Lin Li's last sentence is "Hello, world."

Then it got a bit cringey.

But this was accompanied by the responses from all over the world displayed on the large screen behind them.

Yet it also exudes a powerful aura.

Japanese players are actually quite awkward.

If you are so strong that they despair, they will actually think you are amazing.

Just like the sparks right now.

If other manufacturers were to come to Japan and host events in Chinese at Japanese venues, they would definitely be criticized.

But no one criticized Xinghuo.

Some people even took the initiative to speak up for Xinghuo.

"They are a world-class company, and it is our honor to have them hold a carnival in Japan."

"What else should we use besides Chinese? Japanese, you mean?"

"They have a responsibility to all Spark players worldwide. Aren't there Japanese comments on the big screen?"

"Don't spout nonsense. This is the first time Spark Night has been held overseas. Do you understand its significance?" The current mindset of Japanese players is more about Japan hosting the Olympics!