Game development begins with destroying Girls' Frontline.

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Players pay 10 yuan and receive 20 yuan worth of items, but miHoYo only receives 15 yuan, after deducting 10% as points.

In the end, I received a solid 13.5 yuan.

Also note that this 10% platform fee is something you have to pay anyway.

Therefore, when Spark launched this event, it was met with enthusiastic cheers from all the manufacturers that have joined the Spark platform.

In their view.

This is essentially like Spark throwing money at them to boost their performance.

If you don't cherish such an elder brother, what if he decides to leave next time?

Even miHoYo is posting event links on its own community and various games.

We recommend that players download the Spark platform and use it to recharge their accounts.

They're practically making a server-wide announcement.

Other manufacturers followed suit, with some even tagging everyone in their player groups and posting a link to the Spark platform...

For players without computers, some bizarre strategies have even been proposed, such as having them log in at internet cafes to claim coupons.

However, Xinghuo didn't actually lose money.

This model of giving players red envelopes to boost their morale during major promotions is actually quite common in China.

I use Taobao, JD.com, and Pinduoduo frequently.

They all used it to prove one thing.

That means it's truly effective.

It really does boost sales, but no one has ever done this before on a gaming platform.

Xinghuo also used this money to achieve its strategic goal of boosting sales, and also gained a wave of reverse publicity from manufacturers.

For players, receiving coupons is a real benefit.

For manufacturers, this translates into real financial revenue.

Everyone's like Qin Shi Huang touching an electrical wire—they've won so many times they're numb.

Everyone was so excited about winning that what ultimately happened was a real celebration.

The fact that 80% of the coupons issued by Xinghuo were used is proof of this.

At this moment, there is Xinghuo and the Xinghuo platform.

It's like a supercar that keeps stepping on the gas.

The only remaining question is how much revenue this supercar has generated, and whether that revenue is sufficient to achieve the strategic goals set forth by Lin Li.

Chapter 471 No comparison, no harm

"It topped the bestseller lists in 113 countries worldwide, and ranked in the top five of the bestseller lists in 87 countries..."

"Spark Games' estimated daily global revenue exceeds 60 billion yen!?"

"What a beast!"

CAPCOM's president, Haruhiro Tsujimoto, felt a mix of emotions as he looked at the data submitted by his subordinates.

2018 was a pretty good year for him and for CAPCOM.

Monster Hunter: World, released at the end of January, quickly became the focus of attention for players.

It achieved 500 million units shipped in just 3 days, setting a new record for the Monster Hunter series.

This achievement once made Haruhiro Tsujimoto very satisfied.

After all, a Monster Hunter game costs 8000 yen, and with 500 million copies sold worldwide, it means that Capcom made 40 billion yen in just three days.

Even after deducting the PS platform's cut, there's still 34 billion.

Yes... Sony offered many benefits to secure the exclusive rights to Monster Hunter World, including early development funding subsidies, technical support, and marketing subsidies.

However, when it's time for Sony to take its cut, it still takes its cut, only reducing the normal 30% to 15%.

This commission rate was already quite low, and at that time there were no Spark or EPIC companies to engage in a price war, so Haruhiro Tsujimoto could accept this commission rate.

In addition to its first-week sales, Monster Hunter World's sales have continued to rise since its initial release.

By the end of last month, 830 million units had been sold worldwide, and CAPCOM's revenue for the first quarter reached a new high.

People are happy when they are happy.

For a long time, Tsujimoto Haruhiro always had a smile on his face.

But this good mood vanished after he saw Xinghuo's data from yesterday.

It's hard to describe this feeling.

Is it a case of sour grapes?

There are some, some, some.

Among the many game company owners, Haruhiro Tsujimoto is considered to be very businessman-like.

He has repeatedly stated in the media that the cost of modern AAA games is too high, 100 times higher than the production cost of AAA games in the FC era, and that prices should be increased significantly.

These remarks are almost identical to those of EA executives, and the underlying logic is that Haruhiro Tsujimoto believes that the current profits from AAA games are insufficient.

They're capitalists, after all.

Naturally, the goal is to minimize costs and maximize profits.

Such a person, under such circumstances.

In just one day, Spark has managed to achieve sales figures comparable to Monster Hunter's first week for a mobile game.

It's easy to imagine the jealousy she felt.

Even back in April of this year, during the Spark Carnival, he recorded a video message of blessing.

Even though he knew that Spark Games was very profitable.

The problem is, this sudden surge of 60 billion in a single day is really hitting him where it hurts.

more importantly.

CAPCOM has made mobile games.

Since 2009, a total of 80 mobile games have been released by the end of last year.

Surprisingly, the best-performing game in terms of revenue was Snoopy Drops, a match-3 puzzle game based on the Snoopy IP released in 2014.

However, even with this record high, four years after its release, the total revenue is only 6 billion yen.

Of course, this revenue gave CAPCOM confidence, so in 2017 they released more than 20 mobile games in one go.

But of these 20 mobile games, not a single one has managed to gain traction; they're all just copycats...

After much effort and a significant waste of human and financial resources, Haruhiro Tsujimoto slowed down his attempts at mobile game development, laid off staff, and halted existing projects.

This is also the previous life; after 2018, CAPCOM has hardly released any new mobile games.

In this timeline, thanks to Spark, CAPCOM's 20 mobile games in 2017 proceeded peacefully.

After Monster Hunter World made money in the first quarter of this year.

Haruhiro Tsujimoto has completely abandoned the mobile game product line.

But...

"60 billion a day..."

"60 billion... in one day..."

"That's 180 billion a month...that's 2.16 trillion a year..."

At this point, Haruhiro Tsujimoto was already somewhat obsessed. After all, even a fool could see that such a continuous stream of activities couldn't last forever.

However, Tsujimoto Haruhiro couldn't help but want to think, and just then, the door to his office opened.

"President, the Penguin team has arrived."

"Didn't I already say? Please come up when you arrive."

Haruhiro Tsujimoto frowned, somewhat displeased.

Like executives at large companies such as EA, he wasn't actually interested in game development.

Games are just a tool for making money.

However, compared to EA executives, Haruhiro Tsujimoto is relatively more respectful of the production team's wishes and is willing to delegate authority to them.

This is the basis for why CAPCOM's games can still be considered of relatively high quality.

of course.

Because of different ways of thinking.

Therefore, he had a very good attitude towards penguins.

He doesn't think Tencent is a company that likes to copy others.

He thought the penguin was a big spender.

Penguins are really rich.

Over the years, CAPCOM has gone from initially licensing Tencent to develop Monster Hunter Online using the Unreal Engine 3, to preparing for the PC version of Monster Hunter World, which is ready to be launched on WEGAME.

Although, Monster Hunter Online and Bao Si.

However, at this time, Haruhiro Tsujimoto still valued his interactions with penguins.

That's why he was dissatisfied with what he just said.

If someone from Penguin comes, why not just bring them in? Why do we have to announce it separately?

Upon hearing his question...

The employee who knocked on the door scratched his head.

"It's mainly because the penguin staff are arguing downstairs..."

"with who?"

"The people with sparks."

"With whom!?"

~~~

Time goes back to ten minutes ago.

It is said that meeting an old friend in one's hometown is one of the three great joys in life.

But Chen Zhou felt incredibly unlucky at that moment.

"Are those people standing at the front desk really from Xinghuo?"

Chen Zhou frowned and repeatedly confirmed with the Penguin employees following behind him.

"I've already flown all the way to Japan, how could I still run into them? What bad luck!"

His itinerary was originally well planned.

Today I visited CAPCOM to discuss our E3 booth and the exclusive Chinese version of Monster Hunter World. That's about it.

Given the current relationship between Tencent and Capcom, this should have been an extremely simple communication.

Chen Zhou didn't even need to do it himself.

He came in person.

I just wanted to go to Tokyo to relax.

To put it more bluntly, they want to travel on public funds.

Therefore, he was quite happy when he got off the plane today, thinking that he had finished discussing things.

Are we going to Ginza tonight?

Let's go visit the famous Okubo Park.