Game development begins with destroying Girls' Frontline.

Page 358

[Showing off its strength, can Tencent leverage its massive user base to penetrate the ACG (Anime, Comics, and Games) market?]

[Penguin's strength is unmatched in China.]

This is Penguin's real killer move; Spark will likely struggle to withstand it.

Is the spark about to be extinguished? Why can penguins control the weather?

Everyone felt that Penguin's move was a rather aggressive display of power.

Chapter 431 My Sword Has Never Been Sharp

It's not just the media.

Many players were moved after reading these news articles.

"Even a lump of something can take off with a push like that."

"Spark's domestic strength is still a bit lacking."

As a hardcore internet surfer, Hu Xi spends his time every day, after developing the game, intensively reading public opinion on forums and Weibo.

This time, I happened to see the news while I was out for a late-night snack, and that's why I rushed over to find Lin Li.

to be frank.

Lin Li had told Hu Xi about this many times: developers should pay attention to player feedback, but the game hasn't even been launched yet, why are you paying so much attention?

However, Hu Xi would only behave for a few days each time, and then he would return to normal.

In his words.

"I just wanted to see what other people had to say..."

This strange mindset has both good and bad aspects.

The advantage is that by seeing more information, Hu Xi can indeed perceive players' needs more acutely, such as new maps.

In the Tokyo suburbs centered around EVA, creativity originates from the community.

But the same.

If the community sentiment turns negative, Hu Xi is easily influenced.

Lin Li knew all this.

But there's not much that can be done. After all, people aren't machines. Every developer has their own problems. As long as they can ultimately create a good product.

All of which are understandable.

"Mr. Lin, how about we change the release date? I think what the players in the community are saying is right. With Tencent's promotional efforts, there's no need to go head-to-head with them."

Lin Li glanced at Hu Xi.

"I hope this is the last time you'll say those words."

After saying that, Lin Li patted him on the shoulder.

"The penguin's sword is sharp, but my sword is no less sharp. Just wait and see, our real promotion hasn't even started yet."

~~~

"Dear viewers! It's time again for our daily dose of new anime series and chat about anime..."

Fan Shi, an animation content creator, has recently become particularly engrossed in live streaming.

However, unlike other content creators' live streaming style, Fan's live streaming is more like "playing the grass to catch a rabbit," which essentially means that he is live streaming while collecting materials, such as watching new anime or searching for news.

During regular live streams, there are usually several thousand viewers, which is considered quite popular.

"Let me search for Kyoto Animation on Bilibili first? What happened to Kyoto Animation?"

As soon as I entered the live stream, I saw that the chat was unusually active.

One of the most frequently asked posts were those asking Fanshi to search for Kyoto Animation on Bilibili.

Fanshi did heed the advice.

Without saying a word, I started searching immediately.

Then he actually found a verified content creator on the platform.

"Holy crap, Kyoto Animation has joined Bilibili? Huh? Is this guy really that influential?"

Pan exclaimed in surprise.

Then I clicked on it and found that there was only one video under Kyoto Animation.

The cover featured Violet Evergarden, and Fan Shi thought the video would be an advertisement for the Violet Evergarden movie.

Before the video even started playing, the sudden appearance of the Spark logo stunned everyone.

"What? Spark Games? Isn't that Kyoto Animation's account?"

Then, the first scene of the video surprised him again.

That day, Violet drew her sword once more!

Watching Violet draw her longsword and step through a gleaming gate in the animation, Fan Shi was completely dumbfounded.

This continues until the animation, which lasts about 20 seconds, ends.

The logo of "Dimension Battlegrounds" appeared, and the screen switched to a large poster of Violet in "Dimension Battlegrounds" to show the character. Only then did Fan Shi realize what was happening.

"Good heavens, this is really good! I thought it was because Uncle had a lot of influence, but it turns out it's because Xinghuo has a lot of influence?"

"Huh? There's more? It wants me to search for JCSTAFF? No way, JCSTAFF is on Bilibili now?"

A search revealed JCSTAFF's account to be among the results.

There is one more video than Kyoto Animation.

The content of both videos is very similar to the one from Kyoto Animation; both involve a character entering a golden halo and then arriving at "Dimension Battlegrounds".

JC's two videos are of Misaka Mikoto (Railgun) and Kurumi Tokisaki.

Both are extremely popular characters, and JC clearly had some hidden agendas when making this animation. For example, Misaka Mikoto was chatting with Shirai Kuroko when she was suddenly sucked away by a golden halo.

The combination with Shirai Kuroko's "Onee-sama!" is quite dramatic.

After watching the format of these two videos, I'm already feeling a bit dizzy, while the comments keep popping up.

Fan Shi then searched for several well-known animation companies and found that these companies seemed to have made a pact to join Bilibili on the same day.

Then, without posting anything else, they just released a short animated film featuring their own animated characters participating in "Dimensional Battlefield".

Even EVA...

In addition to these companies constantly releasing "combat animations".

What's even more outrageous is that these companies also added these advertisements to the ending themes of their new anime series in the new anime section.

At the beginning.

Many fans believe that this was done by Bilibili.

They even joked, "Uncle is finally doing an ad commercial."

Later, some players revealed that this was not added by Bilibili, but was originally part of the animation itself. Not only does Bilibili have this advertisement, but it is also in videos on other websites, and even in some versions broadcast by Japanese TV stations!

"Spark!? That's terrifying!"

"Wow, that's awesome!"

"Holy crap, is it Chinese New Year already?"

With this round of promotion from Spark, players were completely bewildered by the overwhelming amount of publicity.

And everyone in the industry.

Besides being shocked by Xinghuo's publicity campaign, they are also inquiring about it everywhere.

"How did Xinghuo do that?"

This is extremely important for many manufacturers, especially ambitious teams like miHoYo.

For anime/manga games.

The current promotional campaign by Xinghuo is already at the highest level.

If Tencent is using money to brute force its way in, then Spark is demonstrating its status in the ACG (Anime, Comics, and Games) community through its actions.

certainly...

Ultimately, the reason why Spark has made such a big splash is still money.

Spark can do many things that domestic companies cannot.

In Japan, Xinghuo can get things done by spending money.

Many domestic companies spend money but still can't get things done.

The fundamental reason is this.

It's also because Spark has FGO in Japan. Back then, the FGO they picked up wasn't just about money, but also about extremely rare influence.

Also.

Since Spark Animation began airing "Girls' Frontline" in February, it has caused quite a stir in the industry.

In summary, this series of actions...

In short, it boils down to this: "Spark is not a sucker."

On this basis, add Spark's financial power.

This has led to the current situation.

This situation is actually difficult for other manufacturers to replicate. Even Spark itself doesn't often use this level of promotion, since it's just too troublesome to coordinate.

It cost a lot of money.

The entire collaboration, from start to finish, has already cost nearly 100 million yuan in marketing and promotion expenses.

But this money was definitely well spent.

It has a kind of momentum, like a spark piercing the clouds, attracting thousands of troops to meet it.

Chapter 432 Launch Hedging

The time comes on June 6th.

The marketing battle between Tencent and Spark is becoming increasingly fierce.

Akihabara, Shanghai, Times Square—famous advertising spaces you can find all over the world.

They all became battlegrounds for Spark and Penguin.

Apart from Akihabara, which has already been taken over by Sparks, other places are seeing a constant turnover of players.

It can be said that they really fought hard.

Xinghuo has just reached a cooperation agreement with Shanghai Metro to replace billboards at sixteen stations.

Meanwhile, Tencent has partnered with Shanghai's public transportation system.

All of a sudden.

The term "all-star game" has frequently appeared in the mouths of major media outlets and gamers.

Along with the term "all-star game," another term that became popular was "fair in-game multiplayer."

【Completely fair in-game battles】is the label that Spark has given to the “Dimensional Battlefield” recently.

The main message is that while League of Legends and Honor of Kings claim to offer fair competition, the runes, skin attributes, and summoner spells that require level unlocks are all unfair.

Players just want to play a fair game, not farm for runes or try to equip different runes.

Simultaneously.

Xinghuo also compared a hero in Honor of Kings with all the highest-level runes, a hero with all the highest-level runes but with the wrong runes, a hero with ordinary runes, and a hero with no runes at all.

The difference is staggering.

This marketing strategy actually amplifies the pain points while reinforcing its own brand identity.